UNDERCOVER

UNDERCOVER is a Japanese fashion label founded by Jun Takahashi in 1990, known for its provocative blend of high fashion, streetwear, and subversive design. Emerging from Tokyo’s Ura-Harajuku scene, UNDERCOVER quickly gained a cult following for its rebellious spirit and intellectual approach to fashion. The brand masterfully fuses punk aesthetics with conceptual art, often incorporating unexpected juxtapositions—beautiful and grotesque, chaotic and refined. Takahashi’s collections are rich with narrative and mood, challenging conventions through experimental silhouettes, graphic motifs, and layered storytelling. UNDERCOVER stands at the crossroads of fashion and philosophy, continually redefining the boundaries of what clothing can express.