Diesel

Diesel is an iconic lifestyle and fashion brand founded in 1978, globally recognised for its innovative approach to denim and rebellious spirit. Originally celebrated for its high-quality jeans, Diesel has evolved into a leader in contemporary fashion, offering bold, edgy apparel and statement-making accessories. Under the creative direction of Glenn Martens since 2020, the brand has redefined its identity—merging archival references with modern design and a fearless attitude. With a focus on creativity, individuality, and disruption, Diesel continues to challenge conventions and shape the future of everyday style.